How Charlie Kirk Changed Gen Z鈥檚 Politics
Janfaza: His focus on young voters in support of Trump inevitably shifted how young people were considered and included in the conversation.
;)
Education news and commentary, delivered right to your inbox.
Sign up for The 74 newsletter.
Get stories like this delivered straight to your inbox. Sign up for The 74 Newsletter
This analysis originally appeared at , a newsletter focused on youth culture and politics.
There鈥檚 been a massive effort to understand why Gen Z shifted right in the 2024 election. Part of that movement was thanks to Charlie Kirk and his work to engage young people 鈥 on and offline.
Whether it was his college tours or the campus debate videos he brought to the forefront of social media, he changed the way young people think about, consume and engage in political discourse.
Over the past few years, as I鈥檝e conducted Gen Z listening sessions across the country, I鈥檝e watched as has become a priority issue for young people, particularly on the right. The emphasis on that issue alone helped President Donald Trump make inroads with young voters in 2024, with Kirk as its biggest cheerleader. Just a few years ago, being a conservative was not welcomed on many liberal college campuses. That has changed.
Even on campuses he never visited, Kirk, via his massive social media profile and the resonance of his videos online, was at the center of bringing MAGA to the mainstream. Scroll TikTok or Instagram with a right-leaning college student for five minutes, and you鈥檙e likely to see one of those debate-style videos pop into their feed. Since the news broke of the attack on his life last week, I鈥檝e heard from many young leaders 鈥 both liberal and conservative 鈥 who are distraught and shook up. The reality is that Kirk changed the game for Gen Z political involvement. Even for those who disagreed with his politics, his focus on young voters inevitably shifted how young people were considered and included in the conversation.
Like many of you, I鈥檝e followed Kirk for years. Whether you aligned with his policy viewpoints or not, his influence on the conversation is undeniable. And, for young people, he was the face of the next generation for leadership in the conservative party.
Kirk鈥檚 assassination was the latest in , including the political assassination in Minnesota that took the life of former House Speaker Melissa Hortman and her husband, and left state Sen. John Hoffman wounded. One of the most common fears I hear from young people across the country and the political spectrum is that political division has gone too far. Last week鈥檚 shooting also coincided with a tragic school shooting in Colorado. The grave irony of all these forces coinciding 鈥 gun violence, political violence and campus violence 鈥 cannot be ignored.
In all my conversations with young people, one thing is clear: they are scared.
Gen Z perspectives
After Wednesday’s tragedy, I reached out to students and young people I’ve met through listening sessions with , as well as leaders of youth organizations that veer right of center. Others reached out via social media to comment. Here鈥檚 some of what they shared.
California college student Lucy Cox: 鈥淗e was the leader of the Republican Party and the conservative movement right now especially for young people. He鈥檚 probably more famous than Trump for college students. He had divisive politics, but he never went about it in a divisive way. He鈥檚 been a part of my college experience for as long as I鈥檝e been here. He felt like somebody I knew. His personality was so pervasive. It feels very odd that I鈥檓 never going to watch a new Charlie Kirk video again.鈥
Jesse Wilson, a 30-year-old in Missouri: 鈥淔rom the first time I saw him, it was on the 鈥榃hatever鈥 podcast, I鈥檝e watched that for a long long long time. Just immediately, the way he carried himself and respected the people he was talking to regardless of who they were, their walk of life, how they treated him. Immediately I just thought, 鈥楳an, there鈥檚 just something different about him.鈥 He was willing to engage. It was the care, he didn鈥檛 want to just shut somebody down. He was like, 鈥楾hese are my points, and this is what I鈥檓 about,鈥 and it seemed like there was a willingness to engage and meet people where they鈥檙e at. I found it really heartwarming. And we need it. That鈥檚 what鈥檚 going to make a difference.鈥
Ebo Entsuah, a 31-year-old from Florida: 鈥淐harlie had a reach most political influencers couldn鈥檛 even imagine. I didn鈥檛 agree with him on a number of things, but there鈥檚 no mistaking that he held the ear of an entire generation. When someone like that is taken from the world, the impact multiplies.鈥
Danielle Butcher Franz, CEO of The American Conservation Coalition: 鈥淐harlie changed my life. The first time I ever went to D.C. was because of him. He invited me to join TPUSA at CPAC so I bought a flight and skipped class. When we finally met in person he grinned and said, 鈥楢re you Republican Sass?鈥 (My Twitter at the time) and gave me a big thumbs-up. I owe so much of my career to him. Most of my closest friends came into my life through him or at his events. Because of Charlie, I met my husband. We worked with him back when TPUSA was still run out of a garage. Charlie鈥檚 early support helped ACC grow when no one else took us seriously. He welcomed me with open arms to speak at one of his conferences to 300+ young people when ACC was barely weeks old. I keep looking around me and thinking about how none of it would be here if I hadn鈥檛 met Charlie.鈥
A 26-year-old woman who asked to remain anonymous: 鈥淚 would be naive to not admit that my career trajectory and path would not have been possible without Charlie Kirk. He forged a path in making a career with steadfast opinions, engaging with a generation that had never been so open-minded and free, slanting their politics the exact opposite of his own. He made politics accessible. He made conservatism accessible. But damn, he made CIVICS accessible. He dared us to engage. To take the bait. To react. He was controversial because he was good at what he was doing. Good at articulating his beliefs with such conviction to dare the other side to express. He died engaging with the other side. In good or bad faith is one鈥檚 own to decide, but he was engaging. In a time where the polarization is never more clear. So I will continue to dare to engage with those I agree and those I disagree with. But it鈥檚 heartbreaking. It feels like we鈥檝e lost any common belonging. There has not been an event in modern political history that has impacted me this much. Maybe it hits too close to home.鈥
Disillusioned by a divided America
Over the summer, I wrote about . Of all generations, according to Gallup data, Gen Z鈥檚 American pride is the lowest, at just 41%. At the time, I wrote that this is not just about the constant chaos which has become so normalized for our generation. It鈥檚 more than that. It鈥檚 a complete disillusionment with U.S. politics for a generation that has grown up amid hyperpolarization and a scathing political climate. What happened last week adds a whole layer.
Beyond the shooting, there is the way in which this unfolded online. There鈥檚 a legitimate conversation to be had about people鈥檚 reactions to Kirk鈥檚 death and an unwillingness to condemn violence.
As a 19-year-old college student told me: 鈥淭his reveals a big problem that I see with a lot of members in Gen Z 鈥 that they tend to see things in black and white and fail to realize that several things can be true at once.鈥
There鈥檚 also the need for a discussion about the speed at which the incredibly graphic video of violence circulated 鈥 and the fact that it is now seared into the minds of the many, many young people who watched it.
We live in a country where gun violence is pervasive. When we zoom out and look toward the future, there are inevitable consequences of this carnage.
Since The Up and Up started holding listening sessions in fall 2022, young people have shared that civil discourse and political violence are two of their primary concerns. One of the most telling trends are the responses to two of our most frequently asked questions: 鈥淲hat is your biggest fear for the country, and what is your biggest hope for the country?鈥
Consistently, the fear has something to do with violence and division, while the hope is unity.
I think we all could learn from the shared statement issued by the Young Democrats and Young Republicans of Connecticut before Trump announced Kirk鈥檚 death, in which they came together to 鈥渞eject all forms of political violence鈥 in a way we rarely, if ever, see elected officials do.
Did you use this article in your work?
We鈥檇 love to hear how The 74鈥檚 reporting is helping educators, researchers, and policymakers.
Rachel Janfaza is the founder of The Up and Up, a qualitative research, strategy and media firm focused on Gen Z. She publishes a bi-weekly newsletter focused on youth culture and politics and has conducted national listening sessions with hundreds of young Americans since 2002. She is a regular contributor to such outlets as The New York Times, The Washington Post, CNN, Politico Magazine, Teen Vogue, Elle and Cosmo.
