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Rachel Janfaza
Rachel Janfaza is the founder of The Up and Up, a qualitative research, strategy and media firm focused on Gen Z. She publishes a bi-weekly newsletter focused on youth culture and politics and has conducted national listening sessions with hundreds of young Americans since 2002. She is a regular contributor to such outlets as The New York Times, The Washington Post, CNN, Politico Magazine, Teen Vogue, Elle and Cosmo.
